Inspire People by Promoting Your Beliefs

by Matthias on April 22, 2011

About a year ago I ran across a quote from 37Signals about great businesses. It really struck a chord with me for some reason, and I’ve carried it along ever since. It was the first of their 37 Startup Insights. Great businesses have a point of view, not just a product or service. I can’t [...]

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Analyze This? Analyze Everything!

by Matthias on April 12, 2011

I like numbers. This is a large part of why I enjoy doing SEO. With SEO, you get to look at a lot of data in order to figure out what is happening, why it’s happening, and how you can respond to it. After all, SEO is a reactionary game. A lot of confusion exists [...]

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Clients: Man Up And Do Some Work

by Matthias March 23, 2011

At a previous job, I had this experience with a client: “I’m paying you $800 a month, I feel like I shouldn’t have to do any of the work.” Okay, this particular client was right. The previous employer was not delivering results for the money she was paying. She was a pretty good client, insofar [...]

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Succeeding in a Global World

by Matthias March 14, 2011

No one competes against only a local market in the modern world. You can do anything online. Even a simple task like buying underwear and shaving cream has been hit by the Internet. I like to think about the world as it was before technology consumed us. Ironically, I live and breathe technology – but [...]

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Fixing DB Cache Reloaded with WordPress 3.1

by Matthias February 26, 2011

If you are a user of DB Cache Reloaded and recently upgraded to WordPress 3.1, you might be encountering an error indicated in your WordPress backend. It looks something like this: DB Cache Reloaded Error: wpdb class is redefined, plugin cannot work! Previous definition is at /wp-includes/wp-db.php:52. DB Cache Reloaded Error: DB Module (wpdb class) [...]

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Build Your Network by Giving

by Matthias February 24, 2011
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Everyone who is anyone in the business world realizes that, when you are just starting out, who you know can be just as important as what you have to offer. Sometimes it is even more important. Think about this. Two startups are prepping for launch. They have a similar product built on similar platforms. The [...]

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Search Engine Optimization IS Conversion Rate Optimization

by Matthias February 1, 2011

The age old debate of Search Engine Optimization versus Conversion Rate Optimization seems to never end. This argument has evolved slightly over time. No longer is the question whether website owners should concern themselves more with SEO or with CRO. Now the fuzzy lines that form the boundaries of the job of an SEO are being [...]

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On the 2011 Must Read Bookshelf for Online Marketers & Entrepreneurs

by Matthias January 21, 2011

I recently wrote a regular post over at Epic Launch covering 5 must read books for online entrepreneurs. While they were geared a little less away from the SEO and social media side of things, the two cannot exist without one another. I had planned on publishing an extended list over here on Ecunu in [...]

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Why Google’s Declining Search Quality Doesn’t Matter (To Google)

by Matthias January 12, 2011

There has been a lot of hubbub growing recently about the declining quality of Google’s search results. Some are noticing a rise in popularity of scraper sites, an overabundance of low-quality hacked-together articles, or just the general decline in effectiveness of their web-spam team. Most of these complaints are coming from the technical world, which [...]

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Improving Your Job Hunting Experience with Google Reader

by Matthias January 10, 2011
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Job hunting sucks. Nearly everyone has had to suffer through it at least once. My first job was during high school in 2003. The hunt at that point was short lived as the local movie theatre was looking for people who had nothing better to do on Friday and Saturday nights. After a stint in [...]

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